reputation

Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should

Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should

It was one of the lessons many of us were taught at a young age, “Don’t put all of your eggs in one basket.” Now as a kid, your first thought probably was, “Why would I want to make two trips to the henhouse if all the eggs fit into that one basket? Adults are so dumb!”

But from the ramp of the henhouse up the steps of the corporate ladder, a single-basket model has been making its way through small, mid-size and even large businesses; the merging of public relations and marketing into one, assuring the messages and tactics that build a company’s reputation, reach and goodwill help with the goal of growing sales and profits.

"It Won't Happen To Us." Oh, Really? The Case For A Crisis Plan

"It Won't Happen To Us." Oh, Really? The Case For A Crisis Plan

You see it in the news almost every day. . .

A business creates an inferior product that harms dozens of people. A nonprofit organization’s bookkeeper is accused of embezzling tens of thousands of dollars meant to help children.

You have a business plan, a marketing plan, a fundraising plan; why don’t you have a crisis plan, one that takes into account the myriad things that could wrong and the steps you’ll take to remedy the situations? Those other plans are useless if you don’t have a business or organization in which to apply them.