public relations

Stage II Businesses Need Pro PR/Marketing

Stage II Businesses Need Pro PR/Marketing

I always try to write blogs that will give my readers valuable information, believing that knowledge not shared is knowledge wasted. I’m happy to provide insights, tips, even secrets that can help entrepreneurs and small business owners beat the odds and not only stay in business but thrive.

I don’t mind helping them learn the strategies my partners and I use to earn our clients media coverage, grow their social media presence and influence, and establish a trusted brand identity.

Why? Well, I’ll be honest. If I can help them succeed while they’re getting started, maybe when they reach the Stage II level they’ll have come to know and trust me, and hire my firm to help take their PR and marketing to the next level. This will be the time when having pros in place is critical if they’re to compete with others in their field and dominate their marketplace.

Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should

Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should

It was one of the lessons many of us were taught at a young age, “Don’t put all of your eggs in one basket.” Now as a kid, your first thought probably was, “Why would I want to make two trips to the henhouse if all the eggs fit into that one basket? Adults are so dumb!”

But from the ramp of the henhouse up the steps of the corporate ladder, a single-basket model has been making its way through small, mid-size and even large businesses; the merging of public relations and marketing into one, assuring the messages and tactics that build a company’s reputation, reach and goodwill help with the goal of growing sales and profits.

"It Won't Happen To Us." Oh, Really? The Case For A Crisis Plan

"It Won't Happen To Us." Oh, Really? The Case For A Crisis Plan

You see it in the news almost every day. . .

A business creates an inferior product that harms dozens of people. A nonprofit organization’s bookkeeper is accused of embezzling tens of thousands of dollars meant to help children.

You have a business plan, a marketing plan, a fundraising plan; why don’t you have a crisis plan, one that takes into account the myriad things that could wrong and the steps you’ll take to remedy the situations? Those other plans are useless if you don’t have a business or organization in which to apply them.

Why PR Professionals Are Some of the Most Educated People on the Planet

Why PR Professionals Are Some of the Most Educated People on the Planet

This year, I became intimately informed about financial fraud and how it impacts charter schools. Last year, I learned how clinical trials are conducted and what it takes to get a medical device from the drawing board to the operating room. I also learned about infrared and low-level red light therapy and how they help repair damaged cells in the human body. Over the past several years, I became an expert in smart growth principles for cities and towns, the benefits and pitfalls of child welfare systems, and how entrepreneurs and executives think and act to be successful. And that’s just a sampling of my education.

I’ve been a student all my life. It didn’t end after formal schooling and I don’t see it stopping anytime soon. You see, I’m a public relations professional and the owner of a PR firm, and if we who have chosen this career want to survive we have to learn a great deal about the many fields in which our clients operate.