press release

The Press Release Is Dead. Long Live The Pitch!

The Press Release Is Dead. Long Live The Pitch!

Hear ye’, hear ye! The press release is dead!

This isn’t so much a eulogy but a telling of a journey that has taken the beloved press release to a better place. Changes in the media industry - and how its members take in information and decide its worthiness to share with their audiences - have rendered this stalwart virtually obsolete. In its place: the customized pitch.