marketing

Stage II Businesses Need Pro PR/Marketing

Stage II Businesses Need Pro PR/Marketing

I always try to write blogs that will give my readers valuable information, believing that knowledge not shared is knowledge wasted. I’m happy to provide insights, tips, even secrets that can help entrepreneurs and small business owners beat the odds and not only stay in business but thrive.

I don’t mind helping them learn the strategies my partners and I use to earn our clients media coverage, grow their social media presence and influence, and establish a trusted brand identity.

Why? Well, I’ll be honest. If I can help them succeed while they’re getting started, maybe when they reach the Stage II level they’ll have come to know and trust me, and hire my firm to help take their PR and marketing to the next level. This will be the time when having pros in place is critical if they’re to compete with others in their field and dominate their marketplace.

Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should

Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should

It was one of the lessons many of us were taught at a young age, “Don’t put all of your eggs in one basket.” Now as a kid, your first thought probably was, “Why would I want to make two trips to the henhouse if all the eggs fit into that one basket? Adults are so dumb!”

But from the ramp of the henhouse up the steps of the corporate ladder, a single-basket model has been making its way through small, mid-size and even large businesses; the merging of public relations and marketing into one, assuring the messages and tactics that build a company’s reputation, reach and goodwill help with the goal of growing sales and profits.