crisis

"It Won't Happen To Us." Oh, Really? The Case For A Crisis Plan

"It Won't Happen To Us." Oh, Really? The Case For A Crisis Plan

You see it in the news almost every day. . .

A business creates an inferior product that harms dozens of people. A nonprofit organization’s bookkeeper is accused of embezzling tens of thousands of dollars meant to help children.

You have a business plan, a marketing plan, a fundraising plan; why don’t you have a crisis plan, one that takes into account the myriad things that could wrong and the steps you’ll take to remedy the situations? Those other plans are useless if you don’t have a business or organization in which to apply them.