By Geo A. Ropert, APR
Along with developing and enhancing corporate and organizational brands, I’ve been doing more work in the “personal” branding arena. Everyone knows the importance of maintaining a strong, respected and recognized business brand but few professionals recognize the importance of maintaining the same when it comes to how they’re perceived; what their personal brand is.
Your brand is what people think and say about you when you’re not around. It’s what they expect when in your presence or dealing with you in a negotiation. Yet, I don’t think we realize how much our brand is being affected by what we say and do in today’s digitally-connected world.