Radio Interviews

The Press Release Is Dead. Long Live The Pitch!

The Press Release Is Dead. Long Live The Pitch!

Hear ye’, hear ye! The press release is dead!

This isn’t so much a eulogy but a telling of a journey that has taken the beloved press release to a better place. Changes in the media industry - and how its members take in information and decide its worthiness to share with their audiences - have rendered this stalwart virtually obsolete. In its place: the customized pitch.

Your First Radio Interview - Hey, You Have to Start Somewhere

Your First Radio Interview - Hey, You Have to Start Somewhere

I’ve had the opportunity to be on both sides of radio. As a host, I’ve guided the conversations and asked the questions. As the guest, I’ve had the opportunity to answer the questions and make an impression.

Some of what I learned, I’ve learned from the best in the business. Other lessons have come the hard way, through missteps and mistakes. Either way, I’m still here to write about them and share some insights with you. As with any experience, there has to a first time and I hope yours will be one of many.