Marketing Strategies

The Press Release Is Dead. Long Live The Pitch!

The Press Release Is Dead. Long Live The Pitch!

Hear ye’, hear ye! The press release is dead!

This isn’t so much a eulogy but a telling of a journey that has taken the beloved press release to a better place. Changes in the media industry - and how its members take in information and decide its worthiness to share with their audiences - have rendered this stalwart virtually obsolete. In its place: the customized pitch.

3 Entrees to Add to Your Content Marketing Buffet

3 Entrees to Add to Your Content Marketing Buffet

Like an “all you can eat” digital buffet, businesses are serving up trays of online content, and you’re invited to load your plate with an appetizer of tweets and posts, an entrée of blogs infused with rich video, and sides of research and white papers. For dessert, infographics covered in sweet statistics. Yum!

Businesses today rely heavily on developing content that attracts potential customers to their website. What kind of content are your customers craving and consuming?