January 14, 2016
Ropert Launches New Public Relations Firm
PR Veteran Building Strategic Communications Teams to Help Increase Clients’ Brand Awareness and Profits
MELBOURNE, Fla. – January 14, 2016 – Geo A. Ropert, APR, a veteran public relations professional who has helped to develop and grow brands in both the corporate and nonprofit sectors announced the launch of Ropert and Partners, a full-service public relations and marketing communications firm based in Melbourne, Florida.
Ropert has built the framework for the firm based on a “Collaborative Capitalism” concept, utilizing a client-driven, specialty-built team model. Partnering with other public relations firms and marketing agencies, as well as independent professionals who excel in defined industry and market segments, Ropert and Partners brings together the right talent for each client. Its partners have diverse experience in launching, managing and growing successful brands in several business and nonprofit sectors.
Working collaboratively makes sense to Ropert, who has years of experience convening communities in both the public and private sectors to achieve common goals. “I’ve seen, first hand, that bringing together people with the right strengths, knowledge and experience results in superior outcomes and benefits everyone involved,” he said. “I am building a community of like-minded professionals who believe that there is plenty of business out there and if we can work together to deliver outstanding service and help each other succeed, we all become more successful!”
By assembling a team specifically for each client, Ropert said they bring together those whose experience and skills complement the client's needs and can effectively execute the communication strategies that helps the client achieve its goals.